Log in

Login to your account

Username *
Password *
Remember Me
Wednesday, 29 November 2017 15:30

The war is on!

file13There is a war heating up in Canada that has already been active in the US for a while and that is the war for your recreational dollars, especially if you are aged 25-39.

There are those in the motorsports industry that think that the market has shrunk because millennials aren't buying motorcycles, some who think this is just a Harley-Davidson problem and that other marks are doing well...

But what is really going on here?

We at Belt Drive Betty are on a mission to find out what Millennials are really thinking about motorcycles.

What are millennials riding and why?
If they aren't riding - why?

In doing the online research as to what the challenge seems to be for the manufacturers as to why young folk don't appear to be riding, I came across some interesting survey stats on millennial and the kinds and volume of vacations they take!

The American Society of Travel Agents recently did a survey of 1,500 travellers in the US between 25 and 39 years old. According to an article on the survey that appeared in the Boston Globe, they learned that 80 percent of those surveyed had taken a leisure trip in the past year.  In fact, millennial took more vacations in 2016 than any other generation! The numbers break down like this:
Gen x - those aged 40 to 51 took 1.8 vacations last year.  Baby boomers, ages 52-70 took 1.65 vacations per year and millennial?

2.38  vacations in 2016

Perhaps millennials have it right, the work life balance thing that is! Maybe from watching their parents and families stress and make themselves ill over things, they decided that vacations were vital, who knows, but it sure is interesting!

The millennial's reason for travel according to the article was to relax and connect.   "It matters who you go with, even more than where you are going."

At a recent Travel Alberta conference I attended, we learned that millennial want experiences.
They want different, off the beaten path, out of the norm kinds of experiences.

A very odd statistic that came out of the survey - millennial love cruising. ON CRUISE SHIPS.

Something else that is proving interesting, Millennials tend to use travel agents far more than their counterparts in other generations, and they are using them to enriched their experience, not just to handle the logistics.

Also in doing the research for future articles I learned that when things are measured through the eyes of insurance agents doing quotes, that millennials are in fact buying motorcycles but the kinds of motorcycles they are buying are 5-750 CC's because anything more in the power department ends up being a huge hike in insurance costs.

Yet another viewpoint of this discussion comes from Harley-Davidson themselves. In an interview with TheStreet newspaper, Harley-Davidson's CEO, Matt Levatich was quoted as saying:

Q. It's said that millennials aren't riding motorcycles, but I see them everywhere on bikes. Why are people wrong?
 
A. Number one, the ability to research this is difficult. There was an analyst report that referenced millennial ownership trends in new bike sales. You can't just look at new bikes. 
The used bike marketplace has 2 1/2 times the turnover of the new bike marketplace.
There are plenty of millennials riding motorcycles. It's up to us to inspire them to ride and engage with Harley-Davidson. As we look at an increased level of sophistication of our outreach, we look at psychological, life-stage and demographic trends to surgically grow riders, and Harley riders. We have to understand and meet customers where they are, whether they are millennials, Gen X, Gen Y, or baby boomers or generations yet to come. We have to shift from we build bikes to we build riders.  End Quote

Revzilla had a very engaging article on attracting the millennial into the riding world, the big take away?

Millennials value experience over possession. 

{div}


Yet another article, this one at motorcycle.com claims it is because Millennials are broke, but if that's true, why are they taking so many vacations?

Armed with this information, I can't wait to start interviewing younger riders and find out what makes them tick...are we old codgers  in for any surprises or will they still love the wind? The experiences that your motorcycle takes you to and through? The community the motorcycle creates, will they still embrace it and what about the charitable aspect?  Are they still going to love rallies or will they be riding for purely transportation purposes?

I have a lot of burning questions as we look for the answers to burning questions like, what will motorcycling look like in 10 years? 20 years? 

If you have a millennial in your life, please invite them to answer some questions for me....I will be holding TV Interviews at the Western Motorcycle Shows - times and information for each show below.

And that's what's on my mind this fine day.

If you are blessed enough to be riding today because you live somewhere warm, with no snow, please send me a plane ticket....

Belt Drive Betty,
Editor & Rider

CALGARY SHOW APPLICATION

EDMONTON SHOW APPLICATION

VANCOUVER SHOW APPLICATION

Edmonton Motorcycle Show Interview Times

Vancouver Motorcycle Show Interview Times

Looking forward to what we learn!!!!!!

Last modified on Friday, 01 December 2017 03:01

In this Edition...

2018 Ride for Motorcycle Awareness and Memorial Ride Sept 9, 2018 2018 Ride for Motorcycle Awareness and Memorial Ride Sept 9, 2018 2018-08-16 - Brought to you by the Drivers Against Distraction  More detail
Port Alberni Toy Run is Saturday, September 15, 2018! Port Alberni Toy Run is Saturday, September 15, 2018! 2018-08-15 - Port Alberni - Voted Canada's Most Rider Friendly Community More detail
Calling all riders! Take our 2018 Rider Survey Calling all riders! Take our 2018 Rider Survey 2018-08-15 - The changing world of motorcycling and our Rider/Reader Surv More detail
The 2nd Annual Boreal Biker Rally is Aug 24-26th, 2018 The 2nd Annual Boreal Biker Rally is Aug 24-26th, 2018 2018-08-15 - August 24 - 26th, 2018  Plamondon, Alberta More detail
Ride Like a Local TV interviews Patricia Nicholl of Alberta Council of Women's Shelters Ride Like a Local TV interviews Patricia Nicholl of Alberta Council of Women's Shelters 2018-08-15 - Ride Like a Local TV - S6E3 SEG1  - Ride for Mom More detail
2nd Annual Boreal Biker Rally is Aug 24-26th! Win Tickets! 2nd Annual Boreal Biker Rally is Aug 24-26th! Win Tickets! 2018-08-15 - August 24 - 26th, 2018  Plamondon, Alberta More detail
10 Anniversary Military Police National Motorcycle Relay - Week 3 Highlight 10 Anniversary Military Police National Motorcycle Relay - Week 3 Highlight 2018-08-15 - Day 16 (National Ride) Monday, 13 Aug 2018 – Trenton/Kin... More detail
Ride Your Own Bike from Ontario to Alberta or Fly out and Rent your Ride Ride Your Own Bike from Ontario to Alberta or Fly out and Rent your Ride 2018-08-15 - Recently, my brother and his wife along with another couple rode... More detail
Stop in at Azuridge for a free burger! Stop in at Azuridge for a free burger! 2018-08-15 - Receive a free burger with the purchase of a burger of equal... More detail
Games of Barnes Grande Prairie Edition! Are you playing? Games of Barnes Grande Prairie Edition! Are you playing? 2018-08-15 - Barnes Nation is growing and now you can play the Game of Barnes... More detail
Don't miss Flat Track races at Dinosaur Downs Speedway Aug 25-26, 2018 Don't miss Flat Track races at Dinosaur Downs Speedway Aug 25-26, 2018 2018-08-14 - Next weekend is the Flat Track races at the Drumheller Dinosaur... More detail
12 Stop Ride For Recovery Motorcycle Road Rally is Aug 25! 12 Stop Ride For Recovery Motorcycle Road Rally is Aug 25! 2018-08-14 - Celebrating 10 years of recovering lives - One Stop at Time More detail
The 12 Stop Ride For Recovery Motorcycle Road Rally Aug 25! The 12 Stop Ride For Recovery Motorcycle Road Rally Aug 25! 2018-08-08 - Celebrating 10 years of recovering lives - One Stop at Time More detail
The 2nd Annual Boreal Biker Rally s Aug 24-26th! The 2nd Annual Boreal Biker Rally s Aug 24-26th! 2018-08-08 - August 24 - 26th, 2018  Plamondon, Alberta More detail

RSS Feed Classifieds

© 2018 Belt Drive Betty Media ®. All Rights Reserved. Powered by AliG8r