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Thursday, 03 November 2016 05:43

National Day of Remembrance For Road Crash Victims Is On November 16, 2016

rethink road safetyNational Day of Remembrance for Road Crash Victims.

 

On November 16 Canadians will be asked to remember those who have lost their lives or have been seriously injured in a road crash. On average, five people die on Canada's roads each day; almost 1,900 people are killed each year, and almost another 149,000 are injured, 9,647 seriously.*

CCMTA continues its support of the day by providing jurisdictions and road safety stakeholders with customizable communication material including social media messaging and a PSA. The new video PSA, "moments matter," depicts the ordinary memories lost as a result of road crash and serves as a reminder that crashes are often avoidable. Distributed broadly on YouTube, it has already generated more than 13,000 views in English and 3000 views in French. When it comes to driving, avoidable actions can save lives.

A downloadable Communication Tool Kit is available and provides materials to help you and your community mark the day. To learn more about Canada’s current strategy to reduce serious injuries and fatalities on our roads, please visitroadsafetystrategy.ca

*Source: Statistiques de Transports Canada, 2016

Last modified on Saturday, 05 November 2016 05:30

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