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Wednesday, 14 May 2014 06:00

SET YOURSELF FREE ON THE HARLEY-DAVIDSON® WORLD RIDE

Deeley Harley-Davidson CanadaJoin H.O.G.® and Riders Around the World on the Open Road June 22-23

CONCORD, Ontario (May 9, 2014) – Take a break from the rat race on June 22-23 to join the thousands of Harley-Davidson® motorcycle riders around the world who are shedding the shackles of responsibility and hitting the open road during the Harley-Davidson® World Ride.

“For these two days, riders will unite to blow off the daily grind and celebrate that being free is a lot more fun,” said Nigel Villiers, Harley-Davidson Director of Integrated Consumer Experience. “Riding is more appreciated when you can steal the time from something you’d rather not be doing, so let the meetings and honey-dos wait until Tuesday and just ride.”

One World, Two Days, Millions of Miles

Launched in 2008 by the Harley Owners Group® as Million Mile Monday, the annual riding event was expanded into the two-day Harley-Davidson® World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7.7 million miles, but last year as riders celebrated the 110th Anniversary of the Harley-Davidson Motor Company and the 30th Anniversary of H.O.G.®, riders from 66 countries blitzed that record by more than 25 per cent, tallying an official total of more than 10 million miles. Riders logged their miles solo, in groups large and small, and through a variety of dealer-lead events around the world, united by their shared passion for motorcycling.

Whether it’s across town, cross-country, or anything in between, every mile counts and can be recorded by logging into the Harley-Davidson® online mileage accumulator at h-d.com/worldride, where a rolling odometer will record the collective distance travelled by all participants in the World Ride.

“Every mile we ride together strengthens the bonds between riders and showcases to the world the powerful expression of freedom the World Ride represents,” Villiers said.

New for 2014, ride participants can also log their post-ride mileage directly onto the World Ride website from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride website.

To learn more about the Harley-Davidson® World Ride, visit h-d.com/worldride.

About Deeley Harley-Davidson® Canada

Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.

Deeley Harley-Davidson® Canada Media Contact:

Janet Tinsley – Senior Manager, Marketing Services and Communications – (905) 482-4209; email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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