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Thursday, 05 March 2015 07:00

Deeley Harley-Davidson Canada Raises Record Funds Through Pink Label Motorclothes Apparel for Rethink Breast Cancer

DeeleyHD LogoCONCORD, Ontario (March 3, 2015) – Deeley Harley-Davidson® Canada presented representatives of Rethink Breast Cancer with a donation cheque of $11,630.08,

 

aiding in the fight against breast cancer. Consumers across Canada have helped women affected by breast cancer by sharing the Harley-Davidson® spirit and purchasing items from the Canadian Pink Label collection; a portion of the proceeds from each sale has been donated to Rethink Breast Cancer.

Deeley Harley-Davidson® Canada is proud to be partnered with Rethink Breast Cancer. “Over the past five years, we have raised $121,467.58,” says Shannon Walker, Manager, MotorClothes & General Merchandise. “Our new updated Pink Label collection offers a refreshed new shade of hot pink that will be popular with our Customers and offer great gift ideas. Several new Sportswear, Accessory, and Gift styles now feature the hot pink shade, adding to the collection and complementing the existing line of Pink Label products”.

Harley-Davidson Motor Company supports all its riders, and with its philanthropic spirit, there is a greater sense of contribution within the community. Deeley Harley-Davidson® Canada is committed to supporting research to find a cure and support women dealing with breast cancer.

“Over the past 5 years Deeley Harley-Davidson Canada has been an incredible champion of Rethink. Their continued support through the Pink Label collection will help us develop new and creative resources for young women facing breast cancer and those concerned about breast health,” says MJ DeCoteau, Executive Director and Founder of Rethink Breast Cancer.

Rethink Breast Cancer is dedicated to providing innovative education, research, and support programs for women of all ages, making the partnership with Deeley Harley-Davidson® Canada a seamless collaboration to aid and empower women.

For further information on the Pink Label MotorClothes® line and how to contribute to Rethink Breast Cancer, please visit: motorclothes.harley-davidson.ca/motorclothes/pink-label.

About Rethink Breast Cancer™

Rethink Breast Cancer’s mission is to empower young people worldwide who are concerned about and affected by breast cancer. Rethink is the first ever Canadian charity to bring bold, relevant awareness to the 40s and under crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young women going through it. By taking a breakthrough approach to all aspects of breast cancer – education, resources, advocacy, community building, and fundraising – Rethink is thinking differently about breast cancer. To find out more about Rethink Breast Cancer, visit rethinkbreastcancer.com.

About Deeley Harley-Davidson® Canada

Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Visit Harley-Davidson’s website h-d.com.

Deeley Harley-Davidson® Canada Media Contact: 

Janet Tinsley – Senior Manager, Marketing Services & Communications – (905) 482-4209; email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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